A S Gowthami, II BBA
Chevalier T Thomas Elizabeth College for Women, Chennai
Abstract
. In India,women empowerment is a
buzz word to-day. As a nation, India is committed to the empowerment of women.
Though women is regarded as “the unsung
heroine who works from dawn to dusk”, yet it is unfortunate that even the
ignorant and worthless men had been enjoying superiority over women which they
do not deserve and ought not to have. So, Since independence government has
made concerted efforts towards removing various biases. The Governtment of
India and state authority have increasingly realized the importance of economic
betterment and development of women in India. It was identified that key
instruments for supporting women’s empowerment are self help group.
The
paper aims at studying a Self Help Group (SHG) and their operations. The data
for the study is collected from primary source through questionnaire and
interview and secondary source from print media,books and journals.
Key
Words: Self help group, economic and social status, women empowerement.
Introduction
The concept of Self Help Groups serves to
underline the principle “for the people, by the people and of the people”. The
Self Help Groups is the brain child of Gamelan Bank of Bangladesh, which was
founded by Prof. Mohammed Yunas of Chittagong University in the year 1975. The
Self Help Groups scheme was introduced in Tamilnadu in 1989.
A self-help
group (SHG) is a village-based financial intermediary usually
composed of 10–20 local women or men. A mixed group is generally not preferred.
Most self-help groups are located in India, though SHGs can also be found in
other countries, especially in South Asia and Southeast Asia.
Members make small regular savings
contributions over a few months until there is enough capital in the group to
begin lending. Funds may then be lent back to the members or to others in the
village for any purpose. In India, many SHG's are 'linked' to banks for the
delivery of micro- credit.
Objective of the Study
·
The primary objective of this paper is to study
about SHG.
·
Secondary objective of this paper is to study
economic background, operation strategy and marketing strategy adopted by
self-help group.
·
To find out the problems faced by the members in
SHG.
·
To study the level of satisfaction of members in
SHG.
Research
Methodology
Sources
of data: Both
primary and secondary data are used.
Primary
data:Primary
data collected through Structured questionnaire and interview.
Secondary
data: Secondary
data collected through data print books, journals, e-journals, e-books,
websites, magazines.
Sample
size: 20
samples of self-help group who visited our college for the college bazaar on
23.7.2014.
Sample
techniques:Sample
techniques used is research study and case study.
Statistical
tool used: Simple
percentage method is used to analysis and interpret data.
Limitations:
·
The
study is carried only on the basis of data collected from Self-Help Group in
Chennai
·
The
sample size is only 20 is very small and may not reflect the population.
·
The
study is time for the study was too less to do an extensive study.
Review
of literature:
During
the study several literature were reviewed for better understanding on the concept.
Few study are listed below:
According
to Wani N. Laturkar and Archana K. Deshmukh, on the topic ‘a study on
economical empowerment of women through self helps group and comparison of
utilization of loan in Marathwada region
“Self-Help
Group is important and utmost necessary to make rural empowerment in taking
decisions to enable them to be in the central part of any human development
process. The empowerment of women also considered as an active process enabling
women to realize their full identity and power in all spheres of life”. It was
found that the loan amount was used for agriculture and education.
According
to Poonam Parihar, Rakesh Nanda, S.K. Kher N Ahmed and S.P.Singh in their study
‘ Impact of self help group on rural women in Jammu District’
“A Self-Help Group is a small
voluntary association of poor people preferably from the same socio-economic
back drop. The micro credit given to them makes them enterprising. SHG is a
media for the development of saving habit among the women”. The study revealed
that women belonging to self help group were able to take decision
independently when compared to women who did not belong to self help group.
Women felt empowered after joining self help group.
In
the study on the topic ‘ women empowerment through self help group in Andra
Pradesh, India’ Kappa Kondal found that
“Self-Help Group are considered as
one of the most significant in participatory approach for the economic
empowerment of women. It is an important institutions for improving life of
women on various social components. It enables its member to learn to
co-operative and work in a group environment”.
In
their study on the topic ‘ A study on Women Empowerment through self help
groups with reference to Metupalayam District in Coimbatore, S. Thangamani and S. Muthuselvi found that:
“The empowerment of women through
Self-Help Group lead to benefits not only to the individual women but also for
the family and the community as a whole through collective action for
development. SHGs have linkage with NGOs and banks to get finance. In turn it
will promote the economy of the country by its contribute to rural economy”.
Analysis and Interpretation of the study:
The
analysis and interpretations are guided by the purpose of study. Analysis and
interpretations is the main thing for the Research. The researcher presents the
analysis of the dataand interprets them in the form diagrams and graphs.
Data analysis and interpretation
1.Level
of literacy
S.No.
|
Level
of literacy
|
No.
of respondents
|
Percentage
|
1
|
Illiterate
|
0
|
0
|
2
|
Primary
|
4
|
20
|
3
|
Secondary
|
8
|
40
|
4
|
Degree
|
8
|
40
|
|
Total
|
20
|
100
|
The
table on the literacy level of the women in the SHG shows that 20% of them studied
upto primary, 40% upto secondary, 40% upto degree.
2.Marital
status
S.
No.
|
Marital
Status
|
No.
of respondents
|
Percentage
|
1
|
Unmarried
|
3
|
15
|
2
|
Married
|
17
|
85
|
3
|
Widow
|
0
|
0
|
4
|
Divorced
|
0
|
0
|
|
Total
|
20
|
100
|
The
table on the marital status of the women
in SHG show that 15% of them are
unmarried, 85% of them are married.
3.
Household type
S.No.
|
Household
type
|
No. of respondents
|
Percentage
|
1
|
Joint
|
11
|
55
|
2
|
Nuclear
|
9
|
45
|
|
Total
|
20
|
100
|
From
the above table the household type of them is 55% belonged to joint family ,
45% belonged to nuclear family.
4.
Price determined
S.No.
|
Price determined
|
No.
of respondents
|
Percentage
|
1
|
Cost basis
|
11
|
55
|
2
|
Demand and supply
|
9
|
45
|
|
Total
|
20
|
100
|
From
the above table it is interpreted that the
40% of respondents determine price on
cost basis and 60% based on demand and supply.
5. Is
the product
S.No.
|
Product
|
No.
of respondents
|
Percentage
|
1
|
By SHG
|
15
|
75
|
2
|
Purchased
|
3
|
15
|
3
|
Both
|
2
|
10
|
|
Total
|
20
|
100
|
The
table shows that 75% of the respondents
said that the product is made by them and
15% of them purchased from whole
seller and 10%. Said they made and also
purchased.
6.
Advertising type
S.No.
|
No. of respondents
|
Percentage
|
|
1
|
Word of mouth
|
0
|
0
|
2
|
Media
|
0
|
0
|
3
|
Fairs & Bazaars
|
7
|
35
|
4
|
Government
|
13
|
65
|
|
Total
|
20
|
100
|
From
the above table is it found that 35% respondents advertised by participating in
Fairs and Bazaars and 65% respondents said that government advertised for them.
Findings
·
Their awareness is improved on creating
new things after joining SHG.
·
Their confidence level increased 100%
after joining SHG.
·
98% of them learn new skill after
joining SHG.
·
Social and economic status increased
after joining SHG.
·
Their opinion level on employment
generation through SHG’s will increase.
Suggestions
Their
suggestion to improve the self-help group
·
Funds from governmental and
non-governmental organizations.
·
Separate place to sell their product.
·
Training for women.
·
Orders through public or by government
organizations.
Conclusion:
The study on Self Help group gave an insight about the how SHG functions and
their to women’s economic and social development. SHG also improved the
personality of women as they said their confidence improved after joining SHG.
Fund Mobilizing and getting a bulk order from government was few concerns for
SHG that can be addressed. To conclude Women Self help group is a successful
concept and it contributed to the economic betterment and development of women
as aimed by our government.
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