BBA Prospectus 2015-16

DEPARTMENT OF BUSINESS ADMINISTRATION

The Department of Business Administration was started in the year 2005. The vision of the Department is ‘To give quality business education to serve the community by producing highly competent socially responsible graduates with values, knowledge and skills’. The objective of the Department is to strengthen the fundamentals that are required and very essential for students who are aspiring to be a part of the corporate and business world.

The students apart from being trained in academic excellence are also enabled to build their Professional skills through Industrial training, Industrial Visit and Guest Lectures arranged by the department The Department has four faculty members in core management disciplines and functional areas of management.

Eligibility for Admission: Candidates for admission to the first year of the Degree of Bachelor of Business Administration shall be required to have passed the Higher Secondary Examinations (Academic or Vocational Stream) conducted by the Government of Tamil Nadu or an Examination accepted as equivalent thereof by the Syndicate of the University of Madras.

Curriculum for Batch 2015-18

Semester	Course Components	Course Title
I Semester	Language	Tamil - I
		Hindi
		French
	English	English
	Core Subject	Financial Accounting
	Core Subject	Principles of Management
	Allied I	Managerial Economics
II  Semester	Language	Tamil - I
		Hindi
		French
	English	English
	Core Subject	Business Communication
	Core Subject	Management Accounting
	Allied II	International Trade
III  Semester	Core V	Financial Management
	Core VI	Organisational Behaviour
	Core VII	Computer Application in Business
	Core VIII	Marketing Management
	Allied III	Business Maths and  Statistics
	Soft Skill	Computing Skills Level I
	Environmental Studies
IV Semester	Core IX	Human Resource Management
	Core X	Business Regulatory Framework
	Core XI	Financial Services
	Allied IV	Operational Research
	Environmental Studies
	Softskills	Computing Skills Level II
V Semester	Core XIII	Advertising and Salesmanship
	Core XIV	Research Methodology
	Core XV	Operation Management
	Core XVI	Material Management
	Elective I	(1) Entrepreneurial Development                            or (2) Logistic Management
VI Semester	Core XVII	Business Environment
	Core XVIII	Services Marketing
	Core XIX	Business Taxation
	Elective II	(1) Customer Relationship Management or (2) E-Business
	Elective III	Project Work (Group)

Course Highlight: Our Students undergo project work at reputed companies like Ashok Leyland, Hatsun Agro Pvt Ltd., Tamil Nadu Paper Ltd. (TNPL), Chennai Port Trust, Aavin, Lucas TVS, Wheels India etc. in the final year of graduation and gain real time corporate experience through the internship.

 Students Achievements: Our Students have actively participated and have won many prizes in Co-curricular activities like Paper Presentation, Best Manager, Ad zap and Extra Curricular activities like Sports and Culturals at Inter Department and Inter Collegiate Competitions.

Scope for Higher Education:	Career Opportunities:
Master in Business Administration (MBA) Master in Social Work (MSW) Master in Financial Management (MFM) MBA Entrepreneurship Master Computer Application (MCA) Master in Commerce (M.Com) Charted Accountant (CA) Company Secretary (ACS) Institute of Cost and Works Accountants of India (ICWA) Post Graduate in Human Resource/Labour Law /Human Rights	Entrepreneurs Banking Professional Executives/Manager-Human Resource Executives/Manager - Marketing / Advertising Executives/Manager - Finance /Accounts  Executives/Manager- Customer Relationship/Business Development Associate/Executives/manager in Service Sectors

Mini Project Guidelines

MINI PROJECT

Project work is a part of the curriculum where students do a research based study in the field of management in an organization. They undergo their project work during summer vacation after second year. The Department introduced mini project this academic year to prepare the students for the final project work. 

Objectives of the initiative:

§  To enable students to do research based study confidently

§  To enable the students improve report writing skill

§  To enable student to use ICT tools for learning.

Process:

§  The students are recommended to do the mini project during their summer vacation after first year course.

§  Students are inducted about project work during induction and bridge course.

§  2 exclusive sessions on mini project were conducted to guide the students about the project work.

§  Students are asked to submit a report on their project work and present the same on the day of reopening the next academic year.
    The report is evaluated and the best project report is given a certificate. 

Learning Outcome:

§  Knowledge in the field of study

§  Students acquire research and analytical skill through the study

§  Students acquire report writing skills

§  Students  acquire presentation skills

§  Students learn to use ICT tools with ease

§  The above skills would improve their professional skills

Guidelines for Mini Project:

1.      Students can do the project work in any management discipline  like Human Resource Management, Marketing Management, Finance, Business Ethics etc.

2.      Suggested topic of Study:

Human Resource Management:

Ø  Stress Management

Ø  Work Life Balance

Ø  Recruitment Process of any organisation

Ø  Retention management

Ø  Employees motivation

Ø  Leadership – Eg. A Case study about leadership of Mahatma Ghandhi/ / Shri Narendra Modi/President Obama/ MS Dhoni or any eminent leaders.

3.      Marketing Management:

Ø  Customer Satisfaction of any product/Services

Customer Service

Ø  E-Marketing/Online Marketing

Ø  Advertising

Ø  Branding

4.      Financial Management

Ø  Ratio Analysis

Ø  Financial Inclusion

Ø  Micro Finance

5.      General Management

Ø  Indian Management Theory

Ø  Time Management

6.      Business Ethics:

Ø  Ethical Financing

Ø  Work Ethics

Ø  Environmental Ethics

Ø  Corporate Social Responsibility

S.NO	DESCRIPTION	PAGE NO
1.	Introduction
2.	Objectives of the study
3.	Limitations of the study
4.	Review of literature
5.	Research methodology
6.	Data analysis and interpretation
7.	Findings
8.	Suggestions
9.	Conclusion
10.	Bibliography
11.	Appendix

Ø  

INTRODUCTION:  Explain about the chosen research area for example Human Resource Management/ Marketing etc. (4-5 pages)

OBJECTIVE: Define the primary and secondary objective i.e. the purpose of study.

(3-5 Objectives preferred)

LIMITATIONS: List down the limitations or constraints experienced during the study.

(Recommended 4-5 Limitations)

REVIEW OF RELATED LITERATURE: Review as many reference books, articles, journals etc in the specific area of study and quote them in this chapter. For eg. If you chosen topic stress management, quote the reference in books and journals etc.

 (Suggested 3 – 5 Pages)

RESEARCH METHODOLOGY

                Research methodology is a way of systematically solve the research problem. The researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the methods/techniques but also methodology. The scope of research methodology is wider than that of research methods. Research in common parlances refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic.

              In fact, research is an art of scientific investigation research comprises defining and redefining of problems, formulating hypothesis or suggested solutions, collecting, organizing, and evaluating data, making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. It is the pursuit of truth with the help of study, observation, comparison and experiment. In short, the search for knowledge through objective and systematic method of finding solution to a problem in research.

Types of data used:

                    There are two types of data used during there are:

1.      Primary data

2.      Secondary data

Primary data: 

                     The primary data are those which are collected afresh and for the first time and thus happen to be original in character. The primary data is collected through direct communication with the employees and by observing them.

Secondary data:

                 The data which is collected from published sources like books, newspapers, etc..are known as secondary data.

Statistical tools used:

1.      Simple percentage.

Percentage analysis:

                  In case of multiple choice questions the response were categorized based on the nature and percentage is calculated for each category. To find the percentage of response in each category, the number of responses for each category is used.

                  The percentage is calculated by dividing  the number of respondents by the total numbers of respondents. 

Percentage analysis formula:

                Percentage =  no. of.respondent×100 ÷ Total no of respondent

DATA ANALYSIS AND INTERPRETATION:

The purpose of analysing data is to obtain usable and useful information.

 The analysis, irrespective of whether the data is qualitative or quantitative, may:

• ·                          describe and summarise the data
• ·                          identify relationships between variables
• ·                            compare variables
• ·                          identify the difference between variables
• ·                           forecast outcomes

Interpretation is the process of attaching meaning to the data. Numbers do not speak themselves so we need to explain it logically so that our study is justified and understood.

For example 60 customers out of 100 customers are satisfied with product can be interpreted as 60% customers are satisfied with product and 40% customers are not satisfied with the product. This helps us to further study why 40% customers are not satisfied with product. Interpretation should give meaning to the data collected.

Demonstration:

Data Analysis and Interpretation

JOB SECURITY

VARIABLES	RESPONDENTS	PERCENTAGE
STRONGLY AGREE	16	32%
AGREE	34	68%
NEITHER AGREE NOR DISAGREE	0	0%
DISAGREE	0	0%
TOTAL	50	100%

INFERENCE:

v  The above chart indicates the respondents feeling on security towards their job.

v  68% of the respondents agreed that they have job security.

v  32% of the respondents strongly agreed that they have job security.

RELATIONSHIP BETWEEN THE SUPERVISOR AND SUBORDINATES.

VARIABLES	RESPONDENTS	PERCENTAGE
SATISFIED	37	74%
HIGHLY SATISFIED	11	22%
DISSATISFIED	2	4%
HIGHLY DISSATISFIED	0	0%
TOTAL	50	100%

INFERENCE:

v  The above chart indicates the employees response on  satisfaction with the relationship between the supervisor and the subordinates.

v  74%of respondents strongly agreed that they are satisfied with the relationship between the supervisors and subordinates.

v  4%of respondents are neither agreed nor disagreed that they are satisfied with the relationship between the supervisors and subordinates.

FINDINGS AND SUGGESTIONS:

•         Findings answer WHAT.  They are based on the facts.

•         Findings list the researchers understanding of the study.

•         It summarizes the primary or secondary data that is studied.

•         Suggestions or Recommendations: The researchers gives suggestions based on the findings.

•         For Example in the Demonstration stated above in Data Analysis: Only 60% of customers are satisfied with customers while 40% of the customers are not satisfied the research may suggest how the 40% can be converted to satisfied customer.

CONCLUSION: Conclusion is the summary of the study. (Suggested: 1 to 2 pages)

BIBLIOGRAPHY: List the books, journals, websites referred in this chapter

APPENDIX: Any attachment that is relevant to the study can be shown as appendix. For example Questionnaire

By
Mrs. Vanishree.V
Assistant Professor
Department of Business Administration